008: Ken “Dr eBay” Eicher – eBay Veteran With Over 14 Years

Ken started selling and buying on eBay since 2002, that's 14 years.
In the beginning he read all he could find to learn how eBay works. He bought and read many books on eBay, followed the writings of eBay gurus like Janelle Elms, Danna Crawford, Jim Cockrum and many others. He joined their educational sites and read eBay HELP pages for hours.

This education helped me to know how to write great descriptions, set up stores, make good keyword titles and take the right kind of photos of his products.

Impact Person

This education helped me to know how to write great descriptions, set up stores, make good keyword titles and take the right kind of photos of his products.

Failure

At one point while eBay evolved, there were requirements that made eBay feel hard to use for small sellers. Ken decided to stick it out.
The first item he listed didn't sell.

Success

Ken has three eBay stores. Ken feels stores can be very rewarding.

Interesting Moments

Ken joined a group called OSI (on line institute “Rocks Stars”) with Janelle Elms and learned alot about power sellers. He has been on eBay for many years and thru huge changes. Ken learned about the dynamics of using a store and having like items to increase sales. Ken's Wow moment was discovering a Niche and great sources for like items. Ken now does better research on products and the affect on his profit margin and costs.

Interesting Quotes

“Offer items with Free shipping, you can get a better price and increased ranking and sales”
“Don't try and figure it out for yourself”

Helpful Tool Links

  • Take some classes!

Contact Information

  • Meets at the Panera bread the second Sunday of the month in Rockaway beach in NJ
  • Twitter Dr eBay

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