021: John Lawson- Author of “Kick Ass Social Commerce for E-prenuers

John Lawson is the author of “Kick Ass Social Commerce for E-prenuers” and also the founder of ColderIce Media, an eCommerce education, training and consultant agency headquartered in Atlanta, Georgia and 3rd Power Outlet. John has executed more than 300,000 online transactions resulting in more than $25 million dollars in sales.  Today, Mixergy calls John Lawson a “power seller.” American Express hawks him as their “featured businessman.” Startup Nation says he's the “savviest” in Social Media and Small Biz Trends named him “Influencer” of the year. He is an award-winning Social Media Strategist, a spokesperson for several corporations, a commercial television personality and a sought after Keynote Speaker, Trainer/Instructor and conference panelist.

Failure

John feels failure is a part of business, he tries to create multi layers of income to cover growth and a changing on line market. He missed his goal of getting out his regular job, but was able to succeed in the plan. If he had to do anything different he would have started building his on line presence sooner, building websites and traffic and doing his own research earlier.

Success

John’s book “kick ass social commerce for E-preneurs” just went number one on Amazon. He has a virtual staff, has a partner to pack and ship, so he can work from anywhere in the world with his laptop and his phone.

Current Business

ColderIce media is an eCommerce training and consulting company.

Life Before Current Business

John worked in a corporate job. He got good advice from a colleague to create a side hustle to bridge his income from corporate America. He started a business making mouse pads and diversified by selling those on eBay as well.

Helpful Tools:

Virtual Assistants can be extremely  useful, but make sure you lay out tasks in bullet points and explain exactly what they should do to avoid confusion.

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